Marlboro

If you are thinking about which cigarette brand is most popular and easily recognizable one – don’t think any longer, as of course it’s Marlboro. The cigarettes of this brand will be familiar to almost any person no mater where you go, and this has to do not only with its distinct taste and high quality tobacco, but also because Marlboro is widely known for its memorable advertising campaigns. However, the famous Marlboro cowboy was not around all the time – as Marlboro, since the moment of its appearance, positioned itself as a brand for females and offered cigarettes with as slogan «mild as may». However, the slogan, the advertising campaign and the cigarettes were not successful and the production was stopped because few people were interested and the company was not making any money. However, the brand soon resurrected, but this time it was aimed at men and that’s when the famous Marlboro man, or Marlboro cowboy came into the stage. With such a clear slogan – welcome to the Marlboro country – and distinct target auditory it was a lot easier for the brand to win the hearts of males all over America, and that affection soon started to spread. Marlboro went international and the cigarettes were sold everywhere – it took the company just several months to become the leader of the market, and that kind of success was at that time almost impossible to imagine. The design of each pack of Marlboro can be different for different countries to which it is sold, but the combination of read and white is classic and it’s safe to say Marlboro monopolized this color combination long time ago. The company that makes those cigarettes – Philip Morris – is often noticed among the sponsors of Formula One and other sporting events that gather millions of fans from all over the world, and that further promotes the popularity of the brand. There are different kinds of Marlboro designed to fit any taste - Marlboro Reds, Marlboro Medium, Marlboro Lights, Marlboro Ultra-Lights, Marlboro Blend No. 27, Marlboro Virginia Blend, Marlboro Menthol, Marlboro Menthol Mild, Marlboro Menthol Lights, Marlboro Menthol Ultra-Lights, Marlboro Menthol Blend No. 54 and Marlboro Menthol Smooth. The company has also come up with three types of snus not so long ago and is not going to stop surprising its customers, trying to introduce changes and make the brand even more appealing.